20 August 2009

Company Logo Work

Two versions of Logo work need to be made to check gray scale effect. You would LIKE to have any logo you do show up well on television, and to do that, you need to pay attention to the black & white values along the gray scale. How well do different colors contrast, is the question. Some colors are different tints but fall in the same contrast range and therefore aren't as legible.

Color is so great, ain't it? It somewhat irks me that logos stick to old-fashioned drab one, two or three-color effects simply to save printing costs. With today's computer printers and digital work there's no reason to do that anymore.
(The version above has EIGHT different hues in it, and each one is there for a good reason.)

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